How to Give Yourself Permission To Try
My guest is Annie Franceschi, bestselling author, speaker, and small business branding expert based in Durham, NC. In 2013, she quit a dream job at Walt Disney Studios to start her own agency, Greatest Story Creative®. Having branded more than 90 businesses, spoken for thousands, and released a #1 self-help book (Permission to Try), Annie is a passionate partner to entrepreneurs who want to unlock the value of their stories.
Annie is a huge movie buff who worked her way into her dream job at Disney and then found the courage to quit because it wasn’t making her happy. She started her own business called Greatest Story Creative and now helps small business owners craft and tell their own stories. 
Annie and I talk about how she made the decision to leave her fancy job, move across the country and start her own business. In her unique style, she shares the lessons she learned finding the courage to make such a bold mo and how you can apply these in your own life as you think about making a big move.
Back to Business is doing a virtual book club discussion of Annie Franceschi’s Permission To Try on Wednesday, July 8 at noon and Annie will be joining us! I hope you’ll join us too! Register for this free event here. 
You can find Annie at
Buy Permission to Try on Audible here, on Amazon here and check out the Permission To Try website.
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